Imabari Towel

Japan quality impressed the world
Imabari Towel has been the development of the towel industry as a sacred place for towel making for 120 years.
In particular, its softness and high water absorption have spread its name throughout the world.
Imabari’s soft water and warm climate make Imabari towels soft.
The underground water of the Sosha River, a rich water source, is soft water suitable for making towels.
Thanks to this water, it is gentle on yarn and fabric, and can express the delicate and vivid colors and the softness that cotton originally has.
In the process of making towels, such as yarn handling, weaving technology, dye mixing, and bleaching and dyeing technology unique to Imabari, there are craftsmanship and attention to detail.

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